OUR BEGINNING: BORN IN A BALLPARK
Born from a love for baseball, Blue Moon was first created at the Sandlot Brewery in Denver, CO in 1995, with the goal of brewing well-crafted beers inspired by Belgian styles with a refreshing twist. Among the many beers brewed out of Sandlot Brewery, one fan favorite emerged, and in true baseball fashion was named “Bellyslide Wit.” It wasn’t until someone said, “A beer this good only comes around once in a blue moon” that Blue Moon® Belgian White Belgian-Style Wheat Ale was born. Since then, we’ve been a home run for baseball fans at home and at the park, making every game a little brighter.
Knowing the American palate would appreciate a bit more brightness than the typical tartness of a Belgian Wit, Blue Moon® Belgian White Belgian-Style Wheat Ale was brewed with Valencia orange peel to accomplish the one-of-a-kind signature, subtle sweetness that we all know and love today.
Our Signature Beer
Initially, Keith faced skepticism for introducing this new style of beer to drinkers. At the time, the American beer market was flooded with lagers, and the cloudy appearance of the unfiltered Belgian White Style Beer was unfamiliar.
Our Garnish Ritual
Upon introduction to the market of drinkers, we also noticed that bartenders were serving Blue Moon with a lemon slice, a typical garnish for a tart signature Belgian Wit. Knowing we were not brewing a signature Belgian Wit, we persisted, hand-selling Blue Moon from bar to bar adding our own unique garnish – an orange wheel – to help highlight the citrus aroma and in turn enhance the drinking experience.
Our Brand Today
Blue Moon gained recognition, winning over drinkers and inspiring brewers across the country and the world. In doing so, we catapulted the craft movement forward, helping to shape the modern American beer scene. Now, over 25 years later, Blue Moon is still the #1 craft beer in the US* and delights drinkers in 25+ countries worldwide. A brew that was inspired for and raised by the fans and the game since the beginning, Blue Moon continues to share its refreshing twist with the world.
*Based on IRi Total US- Multi Outlet + Conv Year Ending 12/26/21.